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Records dealing with
communication strategies, publicity campaigns, sponsorships and marketing
activities to promote the institution’s activities and products: folders
and brochures, posters, advertising inserts, publicity disseminated in the
print media (newspapers, magazines), the electronic media (radio,
television, Internet) or posted in public places (notices, posters,
displays, etc.). |
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N o t e s :
( D = Destruction R = Retention )
1 Retention: 2
years or until replacement of records by a new version.
2 Archives selection: Retention of communication strategies,
promotional documents (brochures, posters, sound and video recordings, the
contents of promotional ads disseminated over the Internet, etc.),
programs, records and reports of promotional activities and publicity
campaigns (statistics, outcomes evaluations, impact analyses). Destruction
of support and working records. |
